U. Shen Goh

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Dissertation Title: Branding Words: Administrative & Judicial Solutions for Foreign-Language Marks

Dissertation Topic:

U. Shen Goh is a Ph.D. Candidate working under the supervision of Professor David Vaver at Osgoode Hall Law School. While her prior LL.M. research focused on the international protection of famous marks, her current Ph.D. research focuses on whether Canadian law is adequately protecting foreign language marks. Her work explores a pressing problem in international trade: how to address the inconsistent treatment of foreign-language marks in Western trademark registries and court proceedings. She is an intellectual property lawyer, trademark agent, and co-author of the Branding & Trade Marks Handbook (2006) and Branding & Copyright for Charities and Non-Profit Organizations (2014).

Education

  • LLM - University of San Diego Law School - 2003
  • LLB - Osgoode Hall Law School - 2001

Teaching Experience

  • Sept 2014-Present Lecturer for Legal Process, Osgoode Hall Law School (Canada)
  • Moot Judge for Torys Competitive Moot, Torys LLP (Canada)
  • Jan 2015-Apr 2015 Lecturer for Employment and Labour Law, Ryerson University (Canada)
  • Sept 2013-Apr 2014 Lecturer for Criminalization and Regulation, York University (Canada)
  • Sept 2001-Apr 2002 Lecturer, Southwest University of Political Science & Law (China)
  • Summer of 1999 LSAT Instructor, KAPLAN (Canada)

Professional Experience

  • Sept 2004-Aug 2011 Lawyer and Trademark Agent, Carters Professional Corporation (Canada)

Publications

Articles

  • “Under the Influence of He Who Must Not Be Named”, under peer review.
  • “Branding Unfair Competition: What Foreign-Language Marks Mean for International Businesses” (2015) 15 Asper Rev Int’l Bus & Trade L 25. Peer-reviewed journal affiliated with the University of Manitoba, Faculty of Law.
  • “Branding Linguistics: What Coca-Cola and Chinese Bakeries have in Common” (2014) 27:1 IPJ 65. Peer-reviewed journal affiliated with IP Osgoode, Osgoode Hall Law School.
  • “Canadian Privacy Legislation Requires Consent; U.S. Anti-Terrorism Legislation Takes Away Consent” (June 2008) 5:7 Can Privacy L Rev. Edited by Professor Michael Geist, Canadian Research Chair in Internet and E-commerce Law.

Books

  • Co-author of Branding & Copyright for Charities & Non-Profit Organizations, 2d ed (Toronto: LexisNexis, 2014).
  • Co-author of Branding and Trade Marks Handbook for Charitable and Not-for-Profit Organizations, (Toronto: LexisNexis, 2006).
  • Research Assistant for “Chapter 14 – Intellectual Property Issues” in Corporate and Practice Manual for Charitable and Not-for-Profit Organizations (Toronto: Carswell, 2006).
  • Research Assistant for “Chapter 16 – Privacy Law Issues” in Corporate and Practice Manual for Charitable and Not-for-Profit Organizations (Toronto: Carswell, 2006).

Other Publications

  • “Branding Vaverisms: Everything I Need to Know I Learned From His Quips” (May 10, 2017) IPilogue.
  • “Branding Names: from Air Jordan to Linsanity and Trump Toilets” (December 19, 2016) IPilogue.
  • “Branding the Trans-Pacific Partnership Agreement: Trademark Pros & Problems” (March 7, 2016) IPilogue.
  • “Enforcement of Trademark Rights puts Large and Small Infringers at Risk” (May 26, 2011) Charity Law Bulletin #252.
  • “Monitoring Employee Computer Use Raises Privacy Concerns” (March 26, 2009) Charity Law Bulletin #160.
  • “Canadian Privacy Legislation Requires Consent; U.S. Anti-Terrorism Legislation Takes Away Consent” (November 29, 2007) Charity Law Bulletin #128.
  • “Update on the Application of PIPEDA to Municipalities, Universities, Schools and Hospitals” (July 20, 2006) Charity Law Bulletin #97.
  • “Privacy Legislation and Its Application to Fundraising and Personal Health Information” (June 14, 2006) Charity Law Bulletin #95.
  • “Commentary on the Royal Winnipeg Ballet Employment Case” (April 20, 2006) Charity Law Bulletin #91.
  • “Comment on Canada’s National Ballet School Trademark Case” (April 11, 2006) Charity Law Bulletin #91.
  • “Privacy Policy Not Enough, 3rd Party Privacy Contract Also Needed to Comply with PIPEDA” (July 14, 2005) Charity Law Bulletin #71.
  • “Privacy Policy Increasingly Applied to Charitable and Non-Profit Organizations” (April 29, 2005) Charity Law Bulletin #70; reproduced in (June 1, 2005) 25:9 The Lawyers Weekly; reproduced in (Summer 2005) The Canadian Association eZine.
  • “Update on the Application of PIPEDA to Charitable and Non-Profit Organizations” (April 23, 2004) Charity Law Bulletin #42.
  • “Bill C45 and Its Effect on Criminal Liability and Insurance Coverage for Charities” (January 30, 2004) Charity Law Bulletin #35.
  • “Impact of PIPEDA on Charitable and Non-Profit Organizations” (November 24, 2003) Charity Law Bulletin #28.

Awards

  • 2017 Felix Fong Research Grant
  • 2015 Hon. William Estey Teaching Fellowship in Law
  • 2013 Osgoode's Graduate Scholarship
  • 1998 Osgoode's NA Taylor Entrance Scholarship

Presentations

  • “Branding Property: How Constitution Cases Characterize Intellectual Property”
  • The Association of Transnational Law Schools’ Agora on “Autonomy and Law”, organized by Bucerius Law School, Hamburg, Germany (June 6-17, 2016).
  • The 138th Annual Meeting of The International Trademark Association, organized by INTA (May 21-25, 2016).
  • Exploring Law and Change through Interdisciplinary Research, New Legal Realism and Other Perspectives – Choose Your Own Adventure, organized by Osgoode Hall Law School (February 18-19, 2016).
  • “Branding Unfair Competition: What Foreign-Language Marks Mean for International Businesses”
  • Winner of Eltaira Award for Best Presentation at Why IP Matters: Who owns the Arts and Sciences? organized by New IP Lawyers at the University of Exeter, United Kingdom (June 22-23, 2015).
  • Sex, Drugs & Rock ‘n Roll: Subversive Sites in the Law, organized by Osgoode Hall Law School (May 15-16, 2015).
  • The Asper Review Conference of Business and Trade Law, organized by the University of Manitoba, Faculty of Law (April 29-30, 2015).
  • 12th Annual Works-in-Progress Intellectual Property Colloquium, organized by the United States Patent and Trademarks Office and George Washington University (February 6-7, 2015).
  • “Branding Democracy: Using Trademarks to Express Dissent”
  • 14th Annual Intellectual Property Scholars Conference, organized by Berkeley Centre for Law & Technology (August 7-8, 2014).
  • Law, Power & Dissent, organized by Osgoode Hall Law School (May 10-11, 2014).
  • Law as a Bridge, organized by UBC Law School (May 8-9, 2014).
  • Conflicting Legal Orders, organized by Toronto Group Conference (May 2, 2014).
  • Looking Backward, Looking Forward, organized by Cornell Law School (April 11-12, 2014).
  • “Employment & Privacy Issues on the Internet”, Halton Hills Library Law Series (May 18, 2010).
  • “Employment Law Issues: The Essentials”, Small Business Enterprise Centre (November 19, 2008).
  • “Privacy: The Essentials”, Small Business Enterprise Centre (October 22, 2008).
  • “Ontario Human Rights Code: Anti-Harassment and Anti-Discrimination”, Canadian Mental Health Association (February 15, 2008).
  • “Doing Business on the Internet”, Greater Dufferin Area Chamber of Commerce (August 23, 2007; and February 9, 2006).
  • “Children, Library and the Law” and “Protection of Privacy”, Burlington Public Library (April 24, 2007); Aurora Public Library (May 2, 2007); Meaford Public Library (June 6, 2007); and Collingwood Public Library (August 29, 2007).
  • “Employment and Privacy Issues re Online Blogging”, Humber College in a Journalism class (April 18, 2007).
  • “Diversity & Human Resources Management” and “Employment Law, Legislation & Guidelines”, Canadian Mental Health Association (March 19, 2007); United Way of Region of Peel (January 8, 2007; March 23, 2005); and Planning Council of Peel (March 9, 2005).
  • “Trademarks 101”, Charity Law Seminar (November 8, 2006).
  • “Privacy Essentials: Tips, Traps and Hot Issues”, Ontario Bar Association CLE program (January 23, 2006). This presentation counted towards the continuing professional development hours that lawyers must fulfill and report to the LSUC annually.
  • “Privacy & Fundraising”, Humber College in Professor Ken Wyman’s class (annually 2005-2010).
  • “Employment Issues for Non-Profit Organizations”, United Way of Region of Peel (March 22, 2005).